Digitization offers enormous potential to gain competitiveness in an increasingly technological world.
The evolution towards digital is sustained on four fundamental pillars: technology, customer experience, business culture and business objectives.
Some entrepreneurs may feel overwhelmed when they think of digital transformation as radical change that they don’t feel capable of taking on in the short term. In reality, digitization should be conceived as a gradual process according to the capacities and needs of each of the companies. It should be borne in mind that its implementation involves all members of the organization.
Below we share the phases of the Digital Transformation:
• Phase 1: Minimum or initial awareness: There is a new style of managerial leadership, whose social capital is revalued and the idea of the empowerment of employees rises, who are capable of making decisions and self-managing as autonomous teams. And it is that, although it is inconsistent, in the world of communication where we are all connected, we are becoming more self-sufficient and independent.
• Phase 2: Spot Experimentation: At this time there is already a plan in place, and some experiments are underway in some areas of the organization. These are in separate silos, with uncoordinated goals, resources, and vision. The risk of staying in this stage is having an uncoordinated company, both internally and externally.
• Phase 3: Strategic alignment or training: The digital transformation is forming shape. Begins to guide customer experience, data strategy, organizational structure, culture. All aimed at having a shared vision. At the moment integration and investments are limited. If companies stay in this phase and don’t invest in completing it, it could be considered a failed project and would affect employee morale and talent would leave the company.
• Phase 4: Implementation: Once the people in our company, who are only the organization itself, are aware of the new attitude acquired, it is time to take action to identify and create all the channels that we bring our audience closer. For this, we must update web, blogs and other digital channels to give rise to the multichannel management of our company.
• Periodic Phase 5 of Digital Optimization: Trial and error. Every project brings with it inevitable mistakes of any transformation process. Still, it is important to know that learning is consolidated in the process of recognizing, admitting, and correcting mistakes. Only then we will have the great idea to continue innovating.