What is Digital Marketing and why it´s important for the companies?
What is Digital Marketing?
Online marketing is thought to have been born in the 1990s, when the commercial Internet began
to expand. Many marketing techniques moved into the digital universe.
At that time, the Internet was very different from today. It was the era of Web 1.0, which was still
unidirectional and did not allow the participation of users. For this reason, many companies took
advantage of the network to publicize their brands and distribute information about their
products or services. This is also where the first e-commerce sites appeared and businesses were
forced to devise campaigns designed for a certain target. This is how marketing becomes a more
personalized strategy to reach potential customers.
Some terms such as social media and web blogging have great resonance since the 2000s, when
communities and interactive platforms begin to give the user a more active role.
And that is when the internet allows a two-way communication between brands and users. Users
interact with content, share it and even create their own. Thus, online communities begin to be
generated around brands. In the context of Web 2.0, some resources such as social network
marketing or blog marketing generate a great stir and come to occupy a leading role, precisely
because they make the web expand, allow immediate interaction and in real time.
Digital marketing is a great opportunity for companies, because it allows them to have an online
presence and boost their brands in digital media, besides being a widely used tool in multiple
sectors thanks to the countless benefits it offers to individuals and companies when it comes to
expand the name of a brand, spread a product or service or even increase the authority of a
brand.
Digital marketing is the set of strategies that are thought to promote a brand on the Internet, in
order to reach new potential customers and increase sales.
Digital marketing has arrived to revolutionize these techniques and transfer them to the Internet,
an environment with very different rules of the game.
Online marketing offers numerous analytical tools that measure data immediately. By tracking the
actions that the user performs on the Internet, you can obtain customer data, know what their
preferences and most frequent uses are.
A main and great benefit of Digital Marketing is that economically, online marketing requires less
budget for advertising campaigns. By using social networks, SMEs can exploit local digital
segmentation aimed at a local target or scale up to a global scale. In the latter case, there is, for
example, the creation of multilingual sites. This strategy worked to the extent that the language
barrier is an obstacle to the sale. However, all aspects of the sales technique should be carefully
considered. You can resort to other research methods to learn more about your market.
Any business can reach millions of people through digital media. An optimized website, along with
marketing activities can target customers which translates into more traffic to the website.
Concluding that today, digital marketing as experience is the prevalent concept, by creating
interesting posts for consumers through content marketing, we manage to capture their attention
without selling directly. Making it clear that in this digital era, companies must have online
presence and it is necessary to have expert people and digital marketing area within its
organizational structure.